Strategically selecting keywords is an essential component of SEO and SEM. By understanding your target audience, evaluating the competition, and using keyword tools to refine your list, you can select the most effective keywords for your website and improve your chances of ranking higher on SERPs. Whether you're focusing on organic traffic through SEO or paid traffic through SEM, choosing the right keywords can make all the difference in your online success.
Read MoreIn the universe of digital marketing, driving traffic to a conversion or information page is the primary goal of most digital marketing tactics. While there are hundreds of techniques by which you can drive traffic and lead to your website, most of them fit within the three pillars of traffic generation in the digital marketing space; paid traffic, organic traffic, and link building.
Read MoreSocial media is a valuable tool for businesses willing to use it in their customer care functions. Quite a bit of our research crossed paths with its researchers'; they concluded that "investment in social media [marketing] continues to be a triumph of hope over hard evidence of commercial return.
Read MoreThese statistics prove that the Latinx community has developed a likeness for English over the years. They have acknowledged that learning English will further their personal and professional growth in the U.S.
Read MoreOnline marketers should note that Latinos are purpose-driven customers. 57 percent of them shop from brands that support a social cause they believe in, such as education and the environment.
Read MoreCommunicating with Hispanics on Facebook alone opens up the possibilities of reaching Acculturated Latinos and Non-Acculturated Latins (plus everything in between) in just one place. In English or Spanish and, to make it a little more fun and perhaps more relevant, in Spanglish.
Read MoreDigital marketing is all about leveraging the power of automation but automating an ineffective advertising campaign can vaporize your budget in a hurry. With the right artificial intelligence in your agency's hands, however, your marketing campaign can literally adjust itself on the fly by learning from every interaction and course-correcting as necessary.
Read MoreDue to the COVID-19 pandemic, at least 42% of the U.S. labor force is currently working from home. Businesses have had to quickly adapt to work from home. Part of the transition includes finding the right remote tools to conduct business efficiently.
Read MoreDigital marketing is an all-encompassing term for any software-based marketing on any digital platform. This includes any advertising campaign that is viewed on any website, browser, or app and on any digital device from smartphones to desktop computers.
Read MoreHispanics represent a large, promising market – they are predicted to account for 10.6% of total US buying power by 2019 (Selig Center for Economic Growth). However, brands still struggle to tap into them. The following is information that brands should know in order to tap into the immense purchasing power of the Hispanic market.
Read MoreTraditional Hispanic Marketing Campaigns geared toward Hispanics can often fall into a familiar trap, relying too heavily on overused tropes such as a love for soccer, cars and the importance of family. Which are all true but spent as codices for marketing purposes.
Read MoreWith the explosion of smartphones, the digital market changed advertising forever. Research shows that Hispanics spend more time browsing their smartphones than any other consumer group. They view video content more often and longer than the general market. Furthermore, they are more likely to click on advertising links than the general market.
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