Bilingual Content and Bilingual Digital Marketing Tactics are Key to Driving Sales and Brand Affinity with Latinx Consumers.
Building stronger bonds have always been the cornerstone of any successful marketing. This means that your target consumer will only buy your product(s) and service(s) if they believe in you. This belief is built when they perceive you as a brand that understands their needs and concerns.
One of the best ways to build better connections with your target consumers is by speaking the language they speak. Mutual language induces a homely feeling and creates an aura of security.
Importance of Language in Latinx community
Their language is hailed by them as their key cultural identifier when it comes to the Latinx community. The 2015 National Survey of Latinos conducted by Pew Research Center revealed that as much as 95 percent of all U.S. Latinos want their future generations to learn Spanish, nearly 72 percent speak Spanish at home.
This does not mean that Hispanics do not know or prefer English. According to the 2013 National Survey of Latinos, 36 percent of all U.S. adult Hispanics are bilingual, and 25 percent mainly use English, while only 38 percent use Spanish. This means that 6 in 10 U.S. adult Hispanics (62 percent) speak English or are bilingual.
These statistics prove that the Latinx community has developed a likeness for English over the years. They have acknowledged that learning English will further their personal and professional growth in the U.S. As a result, they have started listening to English music and watching English movies, rather than confining only to Spanish. What’s more, they have also learned to homogenize with the non-Hispanic Whites. And today, they use both Spanish and English languages equally.
Understanding the benefits of bilingual content and bilingual digital marketing
The Hispanics have been able to come out of their cocoons only because of digitization. The easy access to the internet and all the social networking platforms has led to this acculturation. Digital marketing has paved the way to the hearts of Latinos.
Now, let us see how bilingualism can reap multiple marketing benefits.
Bilingual content improves your SEO efforts.
Getting more visits to a website translates to more conversions, followed by better cash flows. Marketers usually use SEO to improve their visibility on the search engine result pages (SERPs.) If you post bilingual content, Google will recognize that your website has language and location-specific content, which generally drives the readers. Therefore, the search giant will place you on the SERPs, which will increase your website’s traffic and sales.
You can build better rapport with your buyers.
Bilingual content helps you speak to the customers on a (more) personal level. It will make your brand be perceived as one that understands them better than the rest. They will be pushed further down the sales pipeline as they would have built an instant connection with you.
Bilingual content improves social media marketing.
Every social media platform has its algorithms that deliver only that content to the customers they might be interested in. Language is a significant factor based on which these algorithms rank social media content. If the content is in Spanish, it will have better chances of showing up on the Latinos’ home feeds.
Bilingual content boosts sales.
According to a report published in 2014 by Common Sense Advisory (CSA), 75 percent of online buyers follow a “Can’t Read: Won’t Buy” policy. They prefer to buy products on sites where the information is in their native language. Some of these would even pay extra for a product they can get for cheaper on another online store, which is not in their language! The results showed convincingly that translation does affect your online customers’ experience and, thus, your e-commerce growth.
Need help?
Now that you know the surprising results that bilingual content can bring, you must be looking for a bilingual digital marketing agency or Hispanic marketing agency in Houston.
Well, your search ends here!
Big Bite Marketers is a bilingual digital marketing agency that provides Hispanic marketing services to increase your brand affinity among the whole Latinx community. We also provide general marketing services for local, regional, and national clients alike. Our content marketing, social marketing, branding, SEO, and inbound strategies will give your business a competitive edge in today’s crowded online market