A Hispanic Marketing Agency with Dual Expertise

Welcome to BIG BITE MARKETERS, a Hispanic marketing agency with general market experience born in Houston, Texas. Big Bite was founded by Lalo Wakefield, a bilingual marketing agency veteran with over 30 years of advertising industry experience serving top-tier clients like Walmart, Ford, and Verizon Wireless. We excel in delivering efficient, strategic marketing solutions tailored for both the general and Hispanic markets, ensuring you don't just reach your audience but resonate with them culturally.

 
 

    • Marketing & Consumer Research

    • Strategy Development

    • Digital Media Planning

    • Analytics and Measurement

    • Web Development

    • Site Management

    • Marketing Automation

    • Branding

    • Design & Copywriting

    • Art Direction

    • Keyword Research in English & Spanish

    • Bilingual Content Strategy & Planning

    • Blog Development

    • Translations/Adaptations

    • Display Media

    • Programmatic

    • Search Engine Marketing (PPC)

    • Paid Social

    • Email Campaigns

    • Contact Management & Segmentation

    • List Building

    • Learn More

    • Social Media Community Management

    • Search Engine Optimization (SEO)

    • Local SEO

    • Print & Outdoor

    • Broadcast TV & Radio

    • Events & Promotions

 
 
 
 
 

Bilingual Website & Content Development

In today's digital age, your website is your first impression. We specialize in creating bilingual websites that seamlessly cater to both Hispanic and general audiences. Our technical SEO expertise and SEO-optimized content efficiently attract diverse demographics, enhancing user experience and search engine visibility. From site pages to blogs and gated materials, from white papers to case studies, our content development strategy is geared towards traffic conversions and sustained growth.

 
 
 
 

Marketing Adaptations

Backed by more than two-decades of U.S. Hispanic marketing experience, we’re very adept at adapting general market campaigns and creative assets for Hispanic audiences. Depending on the strategic needs and budgets of each brand, this may vary from simply writing culturally relevant adaptations to delivering entirely new concepts, while leveraging exiting creative assets.

 
 
 

Broadcast & Print Production

Our TV and print production capabilities are fine-tuned for both broad appeal and targeted messaging that will resonate across general and Hispanic audiences. By leveraging cross-market strategies, we deliver cost savings and enhance campaign reach for numerous clients in diverse industries, from financial and healthcare to entertainment and automotive. Our approach integrates local and international production capabilities while leveraging a vast talent and location pool for optimal casting and shooting choices.

 
 
 

Translation Services

Translations for Spanish-language audiences can be tricky. Digital or online translators struggle to capture the essence of specific messages and context. As a result, humor and nuances are often lost and entire meanings changed. Our team adapts content culturally, allowing for regional and ethnic colloquialisms. We also ensure that messaging aligns with brand standards and create a working glossary to establish benchmarks for future communications.

 
 
 

Web & App Development

While creating beautiful websites has been increasingly simplified by online platforms, creating effective ones requires experience and vision. We design and build optimized websites for every budget. Our team of experienced designers and developers will help improve your site’s visibility on search engines, as well as enhance user experience and engagement.

 
 
 

Organic Social Media Marketing & Management

Social media is a dynamic platform for storytelling and engagement. We manage and produce bilingual social media content for social media platforms like LinkedIn, Facebook, Instagram, TikTok, and YouTube, always cognizant of the nuances that resonate with both general and Hispanic audiences. Our campaigns are backed by analytics to maximize engagement and ROI, ensuring your message is heard loud and clear.

 
 
 

Paid Social & Search Engine Marketing

Search Engine Marketing continues to evolve as the habits and needs of consumers change with the times. Beyond keywords, consumers are searching for answers to specific topics. To help them find the answers from our clients, our highly targeted Adwords campaigns get a boost from topic based content, improving their “findability” while reducing the cost per click.

 
 

Bilingual, Traditional, and Digital Marketing Agency Expertise

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Bilingual, Traditional, and Digital Marketing Agency Expertise ✸

 

Big Bite Marketers stands out as a Hispanic marketing agency that masters both the general and Hispanic markets. Our integrated approach and messaging strategies address the nuances of both markets, providing a competitive edge in efficiency and economic use of resources. Our success-backed data and client testimonials attest to the impact and high ROI of our bilingual marketing strategies.

We are committed to top-tier, culturally relevant marketing solutions that meet the evolving needs of diverse markets. Our continuous adaptation in strategies keeps pace with demographic shifts and technological advancements, ensuring your marketing efforts remain cutting-edge.

 

At Big Bite Marketers, we navigate and integrate multiple market segments with expertise, making us your ideal partner for comprehensive, bilingual marketing strategies. We invite you to delve deeper into our services and embark on a journey of growth and significant market impact.

Explore our services and discover how Big Bite can streamline your marketing efforts across general and Hispanic markets. For a more personalized discussion on how we can help you achieve your marketing goals efficiently, book a free discovery call.