Regions Bank Case Study
Regions’ brand awareness among Hispanics needed improvement and a call-to-action that will boost engagement with the bank and its basic services. The Hispanic campaign needed to align with the General Market platform Bigger-than-Banking.
Little Debbie Case Study
Our challenge was to introduce the Little Debbie snacks to a multi-generational Hispanic audience and generate interest in trial While hitting on all three communications pillars “Quality, Nostalgia and Indulgence".