Bilingual Content Marketing- the next digital frontier.

Having said that, as a respectable digital marketer, with experience on both sides of the isle, I would never say that Traditional Marketing doesn’t matter any more… (until it really doesn’t matter any more!) Today, Spanish TV advertising still delivers results, not only in terms of impressions and brand awareness, but also in terms of sales.

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Lalo Wakefield
Hispanic Marketing: Adopt, Adapt or Create?

Adapt your communications strategy. The brand is the brand is the brand. Your communications objectives in English should align with those in Spanish.  So, rather than reinventing the wheel adapt your existing communication strategy by infusing it with Hispanic Cultural insights and, yes, idyosyncracies, which make things funny, memorable or relatable.

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Lalo Wakefield
Video Content vs the 30 sec's TV Spot

It's not commercials, it's content.  Content that needs to be produced carefully, thoughtfully and in great quantities. It also needs to have good production values- even if shot with an iPhone!  It does not mean that video for the digital age will burn budgets at the rate of 30 sec's TV commercials,

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Lalo Wakefield
Facebook And Hispanic Marketing

Facebook and Instagram finally found the golden nugget of Hispanic Marketing. It’s made impossible language-based decisions, which hindered true grit marketing to Hispanics, irrelevant. Now, you don’t have to do focus groups, project and speculate as to what language to use. Thanks to facbook, social media and Digital marketing in general, now all you hace to do is decide how to act upon it.

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Lalo Wakefield