These statistics prove that the Latinx community has developed a likeness for English over the years. They have acknowledged that learning English will further their personal and professional growth in the U.S.
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Online marketers should note that Latinos are purpose-driven customers. 57 percent of them shop from brands that support a social cause they believe in, such as education and the environment.
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Communicating with Hispanics on Facebook alone opens up the possibilities of reaching Acculturated Latinos and Non-Acculturated Latins (plus everything in between) in just one place. In English or Spanish and, to make it a little more fun and perhaps more relevant, in Spanglish.
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