The Three Pillars Of Traffic Generation
After COVID-19, almost everything tangible was accessible online; the world had adapted to a digitalized structure with time. You could say that COVID acted as a catalyst for digitalization, which has brought forward new ways to market your business as people now care about online visibility and accessibility rather than tangibility. Because of this, the business world has now completely shifted and morphed itself to cater to the needs of its target audience. With that, the e-commerce world has provided many possibilities followed by complications such as finding the right elements to reach the people your business needs.
In the universe of digital marketing, driving traffic to a conversion or information page is the primary goal of most digital marketing tactics. While there are hundreds of techniques by which you can drive traffic and lead to your website, most of them fit within the three pillars of traffic generation in the digital marketing space; paid traffic, organic traffic, and link building. Finding the right tools is difficult, especially when an overwhelming amount of information is available online. At Big Bite marketers we help you make sense of the tools you need and make them accessible to just about any marketing budget.
As a bilingual digital marketing agency that provides strategies for all three pillars, we help you market your company so that you can focus on managing your growing business. With our help, you’ll find various ways to ensure your company gets the right kind of attention from the right people.
Big Bite marketers believe in providing the best bilingual marketing services that guarantee the response you're looking for. From aiding in enhancing your website for traffic optimization to providing all digital marketing services in two languages, English and Spanish, with our help, you can cater to a broader range of people.
Now, to begin with, what does 'traffic' mean within the digital marketing realm?
Website traffic is like regular traffic, but instead of cars passing through a particular area, it is more about the number of people or users visiting your website. Web traffic is measured in the number of visits per day, week, month, etc. Sometimes they are called sessions as it is a standard KPI (Key Performance Indicator) to measure how an online business is doing. At Big Bite Marketers, our campaigns are developed strategically to generate the maximum number of QUALIFIED clicks on PPC initiatives that cater to a bilingual audience. Our diverse company takes care of everything from PPC services to Social Media Marketing and content development Services.
If you are a start-up, you must put immense effort into competing with companies that have already spent a reasonable amount of time, money and energy on their marketing efforts, something that can be overwhelming for those starting a new business.
What do Google’s “crawlers” do? Google crawlers pick up on websites that they think are efficient and optimized for a specific search quarry. How do they do it? They go from page to page and store information about what they find in Google's Search index. In addition, they are programmed in a way that they pick up on relevant information that is considered 'appealing,' so whatever falls under that category or topic, your ranking on the search engine reacts accordingly. This is why it is so important to have a website that is optimized for SEO, not only will it help with Organic results, but it also enhances the performance of Paid Campaigns.
For your content to stand out in a sea of content, you have to make sure that it is readable, understandable, and, more importantly, that the primary keywords are being used a certain number of times and on specific locations of each of your website pages. Whiled your visitors may be able to understand it correctly, it also very important to be legible by the search engine’s crawlers in order to rank appropriately for the intended keywords.
Although it is fruitful to learn things on your own to make sure that everything runs smoothly, it is best to hire an SEO or SEM marketing agency like Big Bite Marketers to handle things without any issues or “learning curves”. Moreover, hiring a bilingual digital marketing agency like Big Bite Marketers, as a bilingual SEM and SEO Marketing Agency, helps because we have the right resources and expertise to generate results through relevant content and paid media strategies that attract new qualified traffic to your site.
Paid Traffic
Paid traffic is basically paying a platform so that they showcase your brand on their website and their social media pages, including Facebook, Google, Instagram, LinkedIn, and many others. This is done to increase your visibility and work through a targeted audience who may or may not see what you offer through various channels. Social media marketing services can be a massive help in this regard.
Paid traffic also shows the brand spending money on advertising and marketing. Since the consumers of today's world are very well aware of what is going on, they understand that this will not be harmful, a scam, or anything in between. Nowadays, it is convenient to buy ad space and, thus, exposure so that you can reach out to as many people as possible.
Organic traffic
This depends on how well your content is written and thus displayed on your website. This is done through unpaid means. For instance, if a user has logged on to your website, it is either because they have typed your company's name or other keywords in the search bar related to your content and your firm. You can improve your organic ranking by ensuring that your website falls under the top ten search suggestions on your search engine through technical SEO. This is done to help your search engine identify your site more effectively.
Link building
In paid traffic, other platforms help advertise your company and, thus, your product or services. In the same way, you can reach other websites and pay them to link your website to theirs. This is done according to context so that when people log into another reputable website, they can click on to your website to find more details about the topic you are researching. If they like what they see, they can scour through the rest of your website. This means that you must ensure that you produce content of such nature that it is worth linking to other websites. This is one of the most common and valuable ways people can discover your website.