What was the Hispanic insight? It was that while most people believe that the man wears the pants at a Hispanic household, the reality is that the wife is the one that rules the house, plain and simple. What was the client's reaction? That's not a Hispanic insight, the same happens in General Market households. But I love it nonetheless because it is funny (and of course, because she wore the pants in her house- we assumed- and the spot appealed to her, personally.
Read MoreBut now that the “master” of advertising, Sir Martin Sorrell, has identified the 5 most creative U.S. Hispanic ideas that don’t seem to be “particularly Hispanic” as “…just another sign of how integrated Hispanics have become into the mainstream” it’s ok to present ideas that are not plastered with the Guacamole factor.
Read MoreHispanic Marketing agencies should be at the forefront of this trend. Not only do Hispanics over-index in all types of digital engagement, compared to the amounts of content available to the general market online, Hispanics only feed on "content scraps", if they are lucky
Read More99% of the time someone visits a website for the first time, they are not ready to make a purchase, vote for you, donate money to your cause or give you their data.
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