Content Marketing Is King with Hispanics

The fact that Hispanics over-index in just about any possitive online marketing measure, from higher click through rates on desketop and mobile, better email response, more ad clicking, Social Media participation, etc, a little investment on the part of the Brand or GM agency, could go a long, long way with new customer acquisition objectives.

Read More
Lalo Wakefield
What's Hispanic About That?

What was the Hispanic insight? It was that while most people believe that the man wears the pants at a Hispanic household, the reality is that the wife is the one that rules the house, plain and simple.  What was the client's reaction?  That's not a Hispanic insight, the same happens in General Market households.  But I love it nonetheless because it is funny (and of course, because she wore the pants in her house- we assumed- and the spot appealed to her, personally.

Read More
Lalo Wakefield