Bilingual Marketing Services
Research, Strategy & Planning
Marketing & Consumer Research
Digital Media Planning
Analytics and Measurement
Design & Copywriting
Keyword Research in English & Spanish
Bilingual Content Strategy& Planning
Search Engine Marketing (PPC)
Contact Management & Segmentation
Organic & Digital Marketing
Social Media Community Management
Search Engine Optimization (SEO)
Print & Outdoor
Broadcast TV & Radio
Events & Promotions
Content Development & Digital Strategy
Our team is highly experienced in developing executing and interpreting qualitative and quantitative consumer research studies. Let’s talk about your marketing goals and the information you need to achieve them. We, of course can execute and develop 360/Integrated marketing campaigns from the ground up.
Hispanic consumers are more savvy and discerning than ever before. Relevant, informative and entertaining content is key in your brand’s ability to connect and motivate them. Whether it’s DIGITAL CONTENT for your WEBSITE and SOCIAL MEDIA or creative for traditional media such as TELEVISION, RADIO & PRINT, our team has the chops to get it done.
Backed by more than two-decades of U.S. Hispanic marketing experience, we’re very adept at adapting general market campaigns and creative for Hispanic audiences. Depending on the strategic needs and budgets of each brand, this may vary from simply writing culturally relevant copy to delivering entirely new concepts, while leveraging exiting creative assets.
Translations for Spanish-language audiences can be tricky. Digital or online translators struggle to capture the essence of specific messages and context. As a result, humor and nuances are often lost and entire meanings changed. Our team adapts content culturally, allowing for regional and ethnic colloquialism. We also ensure that messaging aligns with brand standards and create a working glossary to establish benchmarks for future communications.
Web & App Development
While creating beautiful websites has been increasingly simplified by online platforms, creating effective ones requires experience and vision. We design and build optimized websites for every budget. Our team of experienced designers and developers will help improve your site’s visibility on search engines, as well as enhance user experience and engagement.
Search Engine Marketing & SEO
Search Engine Marketing continues to evolve as the habits and needs of consumers change with the times. Beyond keywords, consumers are searching for answers to specific topics. To help them find the answers from our clients, our highly targeted Adwords campaigns get a boost from topic based content, improving their “findability” while reducing the cost per click.
Social Media Marketing
In the ever-evolving world of social media, nothing works better than a solid strategy, a disciplined posting plan and a willingness to evolve with the conversation and the interests of the community. Our Social Media Managers post, monitor and respond to our client’s followers 24/7, so the interactions never stop.